Recycled with Comfort
We aim to provide our customers with super comfortable, highly durable, affordable, and versatile stretchy jeans all while making an eco-conscious statement. The combination of recycled plastic bottles and taking recycled cotton from unfinished pairs to use them in our pants' creation reflects our commitment to sustainability and ethical practices, offering you and the planet the right choice.
Our dream is to expand our sustainable fashion offering and help lessen the impact on the environment by producing eco-friendly jeans that only put a premium on both quality and comfort. We know all about the harmful effects of fast-fashion, and are working to reduce these effects with every pair of Friendly Blues that you buy.
How it works
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Cleaning Up
Recycled plastic bottles and industrial waste - including your own - are collected worldwide
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A welcome REPREVE®
The bottles and waste are sorted, chopped, ground, washed, melted, and re-formulated into the high-quality REPREVE® chip.
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Making a change
Chip is melted into liquid polymer and extruded through tiny openings in a spinneret, creating continuous filaments that form the precious REPREVE fiber.
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A Friendlier Fit is born
Through spinning and air-jet texturing, the fiber becomes yarn. The finished yarn is used in the production of our Friendly Blues range, meaning every pair of jeans produced is sustainable.
About Our Recycled French Terry Fabric
Our French Terry fabric is a fabric that is slowly working its way into the jean industry. This fabric in our Athletic Terry pant is able to make our pants look like jeans, but feel like you are wearing soft and stretchy sweatpants. With our certification from REPREVE, our cotton ensures that it is fully sustainable. We can deliver on both fronts, with the material not only offering sweatpants comfort, but that it is making a positive impact too.
Giving Earth a REPREVE®
REPREVE® is the world's leading recycled performance fiber, having re-purposed 15 billion plastic bottles todate. That's something we are proud of and want you to be a part of it too. With every pair of Friendly Bluesyou buy, you're giving the earth a breather.